Lara’s project experience
My role on this client project was Project Manager. My duties were two-fold internally, I was responsible for all the paper work (meeting minutes, creative brief, functional specs, AI documents etc.), time lines and communication within the group. Externally I was the liaison between the client and the group. The latter job included the similar type of work as the former. I thought last term’s client project was a pleasure, the client was pleasant, kept in touch frequently, had few changes, and our group worked well with little friction to deadline. This term’s experience matched last term’s with regard to client relation and exceeded it in relation to working with Adrianna and Anne. Both ladies are creative, congenial and professional. Though my adult career has been filled with both positive and negative group/team experience I can honestly say that working with Adrianna and Anne has set a bar for the types of group experiences I hope to have in the future.
This isn’t to say there weren’t some administrative challenges aside from the need to get class assignments and our portfolios completed we experienced some minor bumps which acted as positive tools for learning and feedback. The one that stands out most for me occurred with regards to our initial concept presentation. Drawing on the familiar icon of the light bulb as a symbol for innovation we created our PowerPointpresentation from a template that utilized an incandescent bulb. After our presentation our client (the Ministry of Research and Innovation) pointed out that the government had just spent a lot of money on a campaign to eliminate environmentally unfriendly incandescent bulbs and the use of them in a presentation reflected a lack knowledge on our part about them. This for me made for an excellent lesson on the type of research that should be done in the future, even the most mundane image, one with a banal connotation could be taken wrongly resulting in an inadvertent controversy which could cost an account/client.
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